PROGRAM OF INTERNATIONAL WEEK
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INVITATION
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Booklet (2018)
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Booklet (2017)
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Short introduction of workshops

    Arthur Colin / Ecommerce and Crypto-currencies to disrupt Knowledge Economy

    Everyday, more and more ecompanies accept crypto-currencies as a payment solution. To spend, to transfer, or to collect Bitcoins, Litecoin, Ethereum (…) you don’t need a credit card. For ecommerce, the crypto-currency could have a large and long-standing impact. Nowadays crypto-currencies are not only used to purchase goods or services. Today, you can transfer interbank payments, property and record, diamonds, remittance, and gold. And soon: syndicated loans, privates shares, as well as treasury, airlines miles… What about knowledge economy?

Predrag Djordjevic / Application of analytical methods in strategic planning

In today’s business practice no valid business strategy can be built on an analysis that derives from incomplete knowledge. A true strategist does not rely on luck or current inspiration, but on a reliable recipe for success - a combination of proper analytical methods and mental flexibility that is called strategic thinking. In this lecture a hybrid analytical model will be introduced which enables not only defining of adequate strategies but it also enables defining of the most optimal sequence of implementation of these strategies. The end goal of any strategic planning should be increase in customer satisfaction, which is the key element in all efforts of an enterprise in its struggle to survive in the everyday competitive environment. In this lecture particular Quality management tools will also be introduced which can translate customer requirements into the final characteristics of a product or service.

Yann Donon / Knowledge economy practices in the world of information technologies

The cloud is not only a popular way to store data, since a few years, the most important actors of information technologies started to offer gigantic clouded infrastructures, from virtualization of computers to facial emotions recognition services. Thus they are selling their unique know-how and progressively centralize hundred billion-worth infrastructures. The goal of this lecture is to sensibilize students to the back end of IT technologies, the value of knowledge in that field and its trends on the market. The lecture does not require any prior knowledge of IT.

Raymond Figura / Leadership and personality

In this workshop we will talk about leadership skills and students will get a short introduction in 1-2 models to characterize types of personality. We will focus on personality’s impact on leadership. Furthermore students will be aided to check their own personality and will get feedback on it.

Carlos Inchaurralde / Russia and Spain: Two different economies and two different markets

Russia and Spain are two countries with very different cultural, geographical and economical backgrounds. In this lecture there will be an introduction to the way in which these different contexts do play an important role in the configuration of their own specific economical potentialities and realities as well as actual market needs. Apparently, both economies have comparable sizes, but their structure and signification is very different. Spain's capitalist mixed economy is the 14th largest worlwide and the 5th largest in the European Union, whereas Russia, an upper-middle income mixed economy with enormous natural resources (particularly oil and natural gas) has the 12th largest economy in the world by nominal GDP and the 6th largest by purchasing power parity (PPP). There are many different aspects, like geopolitical position, need or not of natural resources, climate, consumer’s needs, etc. that configurate different market situations in both countries

Gerhard Juen / Blockchain - Hope or Hype

Many people associate Blockchain with Bitcoin, the first crypto currency born in 2009. Nowadays there are more than 40 cryptocurrencies based on other blockchains. However, blockchain is more than cryptocurrency. In fact, it is a tamper-evident distributed data storage which can be used for applications where data authentication is needed. An example is the tracking of assets in supply chains and storing the assets’ state data in a blockchain to have a tamper-evident documentation of the transfer-of-risk dates. An important extension of this distributed ledger feature are smart contracts. These are small tamper-evident computer programs which will be carried out if the pre-conditions of the “contract” have been achieved: A kind of digital notary. Our workshop will introduce the basic concepts of blockchain using the example of Bitcoin. We will have a short glance at Ethereum, an important blockchain including smart contracts. We will identify possible design patterns for promising blockchain based applications. Finally, we will discuss the blockchain hype factor. The term Blockchain is mentioned seven times in the current German coalition agreement. However, critics say that many blockchain applications could better be realized by (distributed) databases combined with some cryptography techniques.

Anikó Kelemen-Erdős / Success Factors of Retailers: The Case of Food Retailing

A key condition for sustainable retail strategies is identifying competitive solutions that enhance or maintain performance, thereby assuring the company's profitability in the long term. This requires, on the one hand, appropriate strategies that are compatible with the conditions of the market and, on the other, the efficient utilization and integration of resources. This is all the more so, because today's customers expect to buy experiences. The theoretical framework of the present lecture includes service-dominant logic, which is regarded as a novel scientific solution for incorporating the participation of customers. What kinds of strategies can be competitive, and what steps are considered effective are examined using secondary methods, and empirically using qualitative expert in-depth interviews that identify relevant methods in practice. The factors of retail competitiveness are examined using the example of the food market. As one of the highlighted areas of retail strategy analysis, new product adaptation and deselection – thus the listing and delisting decisions of food retailers – are investigated. On this research a multi-faceted model is built which ensures the integration of theoretical and practical issues.

András Keszthelyi / Ethical problems and questions in the information age

The Information Age has given us many new possibilities and a lot of challenges: the Virtual World. This Virtual World means a new paradigm where old and basic rules don't work and only some of the new rules have become clear. We have such possibilities we have never even dreamed of: the time and cost of copying, delivering, organizing, keeping in touch have disappeared in many cases. On one hand we have social media, sharing economy, new fields of home defense. On the other hand we have cyber crime, warfare, Big Brother(s). This new era is so young so we face many questions and problems that should be answered and solved – the sooner the better. It depends on us now whether we'll have this new world with well-established rules, both written and unwritten, based on eternal values – or the one in which human values will not play, a world without civilisation and culture. Now it is time to decide what kind of a basis the ethics of this new world will have. In this workshop a short introduction to the new attributes of the new era will be given and some examples of these new problems and questions will be provided.

Nikita Lebedev / Digital commerce: Business in Instagram

The workshop based on the personal experience of the tutor and tells a story how to create and develop business using digital technologies, the Internet and social networks during the past decade. One third of time focused on sharing the creative process and personal career history and experiences. Second part is a talk about industry related issues, motivation for newcomers and case exhibit. Last part of the lecture described technical matters aimed for the highest possible industry standards.

Anna Sankina / Workshop: The methods of successful promotion

At the beginning of lesson we will speak about unique selling proposition. Then we will work in small groups. The purpose of this workshop is creation of promotion program for items which have unique selling proposition. We will use some different methods for creation of promotion program. These methods are good for any business project. At the end of lesson we will present our promotion programs.

Aleksandra Sulik-Górecka / Transfer Pricing Documentation according to OECD regulations

Transfer pricing happens whenever two companies that are part of the same multinational corporation trade with each other. The objective of a lecture is to describe the transfer pricing which is one of the most important issues in the international taxation. The lecture is based on legal OECD regulations and Russian regulation about transfer pricing. The lecture contains the explanation why multinational corporations use transfer pricing to reduce their tax obligations. Different techniques of avoiding tax will be described. During the course students will learn of the reasons why tax authorities are interested in the terms of transactions entered into by related entities. They will also obtain practical knowledge of key transfer pricing concepts and issues including transfer pricing methods, the arm’s length principle, comparability, compliance issues, transfer pricing documentation requirements. After the lecture students should be able to prepare exemplary transfer pricing documentation.

Aleksandra Szewieczek / Accounting – if and why do we need it?

Accounting is an information system. It deals with recording, verifying and reporting, as well as analyzing financial and non-financial results of doing business. There are many rules, methods and procedures to be used. There are many stakeholders of such reporting information – managers, government and its agendas, banks, investors, employees. But what is the most important; an effective manager needs useful and reliable information to manage an organization. Accounting is the most important resource of such information. It’s the language of business which is visible via financial reports. It is required to record all financial transactions occurring in an organization. Despite the fact that accounting may differ in various countries there some main rules which are unified. The aim of the workshops is to explain the main goals, methods and rules which are used in accounting system as well as to develop the students’ skills of utilization accounting information for effective management of organization.

Martin Wenke / 'Trumponomics', US, Europe and Russia

“America first” and “Make America great again” are already started to be implemented by the US president Donald Trump. That obviously means a disruption of well-established general commitments about rules and processes within and among the most areas of world economy. The workshop summarizes the main economic policy strategies of the Trump government and discusses the already existing as well as the forthcoming challenges, threats or even positive impacts to the US, Europe and Russia.

Natalia Zlobina / What is crowdfunding and how does it work?

Crowdfunding is essentially the opposite of the mainstream approach to business finance. Traditionally, if you want to raise capital to start a business or launch a new product, you would need to pack up your business plan, market research, and prototypes, and then shop your idea around to a limited pool or wealthy individuals or institutions. These funding sources included banks, angel investors, and venture capital firms, really limiting your options to a few key players. You can think of this fundraising approach as a funnel, with you and your pitch at the wide end and your audience of investors at the closed end. Crowdfunding platforms, on the other hand, turns that funnel on-end. By giving you, the entrepreneur, a single platform to build, showcase, and share your pitch resources, this approach dramatically streamlines the traditional model. Traditionally, you’d spend months sifting through your personal network, vetting potential investors, and spending your own time and money to get in front of them. With crowdfunding, it’s much easier for you to get your opportunity in front of more interested parties and give them more ways to help grow your business.

Tatiana Kolesnikova & Elina Maskalenko / Is it deglobalization now?

Trade Wars. Sanctions. BREXIT. The world will never be the same again. Every man is for himself. What is new reality of international relationships? Let’s answer together! The lecture will be in the format of battle.